Remember the graph paper you might have used in geometry class in school? That’s a grid in its simplest form. In graphic design, a grid consists of columns, margins, and gutters. Each works to create…
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Graphic Design Basics: Color
Think about your favorite meal. Maybe you’re imagining of a perfectly cooked steak with a side of mashed potatoes. Now imagine the chef heated it and placed it on your plate — sans any seasonings…
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Graphic Design Basics: Spacing & Alignment
We’ve always been fascinated at how a few simple tweaks in composition can make such a difference in how your designs look and perform — transforming a piece that was just “passable” to great. So…
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Graphic Design Basics: Typography
With ever-changing trends and increasingly-short viewer attention spans, creating visually impactful work is so important. Whether you’re running a business, creating a marketing campaign, or simply trying to get your message out there, the way…
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Graphic Design Basics: Balance
With ever-changing trends and increasingly-short viewer attention spans, creating visually impactful work is so important. Whether you’re running a business, creating a marketing campaign, or simply trying to get your message out there, the…
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